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Last updated: 21st May 2018
Horsemart is part of Friday Media Group Ltd and is a classified ads marketplace established to accurately match item sellers and service providers with a relevant buying audience.
We take data protection very seriously and understand the importance of protecting your privacy and Personal Information. "Personal Information" is information that identifies you as an individual such as your name, date of birth, email address, IP address and telephone number.
How do we collect information from you?
The majority of the Personal Information you provide to us freely when you submit to us your advertisement copy or enquire about an item or service via the website. If there is any information you would prefer us not to have, please omit this from any submissions sent to us. Some personal data is necessary for us to create an account for you, so in the instance where you do not want to share this Personal Information, we will be unable to provide our services to you.
Some information we collect and store, whilst voluntarily given by yourself, may have been unintentional, such as information divulged through the use of search tools and content you interact with.
Other sources we use also include:
What Personal Information do we collect?
Personal Information we collect and store about you may include the following:
What legal basis do we rely on to process your Personal Information?
Our legitimate interests include:
The basis for processing this information will be based on an applicable legal obligation. Other examples where Horsemart may process your data include complying with our legal and regulatory obligations, such as preventing, investigating and detecting crime, fraud or anti-social behaviour, This may include the need to work and share this information with law enforcement agencies.
Who do we share your Personal Information with?
Horsemart may make Personal Information available to the following:
Friday Media Group utilise a number of services and third party products to aid us in providing you with the best on and offsite experience we can. Some of these services are non-negotiable and any request not to have your data shared with these services may mean we are unable to provide you with use of our site(s). In case of a query, please contact our DPO using the details provided below and we will be able to assist you further.
Third-Party Payment Processor
We use a third party payment processor, Cybersource, for all card payments. Horsemart does not store credit card details and relies on Cybersource for this.
Authorisation and Payment information is relayed to Friday Media Group (FMG) from Cybersource by means of tokenisation technology which means we never access your credit/debit card data and no personal information reaches our servers at any time.
As a controller, we will not be legally responsible to you for any loss that you may suffer if a third-party gain unauthorised access to any information that you provide to Cybersource.
The following is a list of services we utilise and that details we hold about you may be shared with and why:
Business Intelligence/User Experience
To optimise our on-site conversion processes, providing you with smoother transaction experiences.
We work with the following Third Parties to facilitate the above:
Direct & Automated Marketing
We may share your data with Third Party processors for the following purposes:
We work with the following Third Parties to facilitate the above:
You can opt out of allowing us to set cookies on your machine, in which case we will no longer be able to display relevant and contextual advertising to you. If you browse the internet on multiple browsers or devices, you may need to also visit the opt out link on all of those browsers or devices.
Opt-out information is provided as below
How we use Personal Information?
Tailoring the advertising we show you:
Horsemart is part of the Friday Media Group network and we may take the opportunity to use information we know about you to show you relevant advertising and marketing from our own group of sites, as well as from third party advertising networks we work with.
Friday Media Group works with online advertising companies to provide you with advertising that is as relevant and useful as possible. Personalisation may be informed by various factors such as the content on Horsemart you are using, viewed content from the wider Friday Media Group network of sites, from information you provide, historical searches you conduct, or may be based on your other interests.
Friday Media Group provides you with complete control over what adverts you see and from who in relation to the use of your personal information. You can view the full list of preferences used for advertising options and select which to keep or to opt-out from by updating your advertising preferences. You should be aware however, Friday Media Group uses the delivery of third party advertising as one of its revenue streams for sustainability and subsidised rates of advertising to private selling audiences. As such, by opting out, you will still be shown advertising on all of the Friday Media Group network of sites, however these advertisements will no longer be personally relevant to you or help to enrich your experience on our sites.
How can you manage or delete Personal Information?
Below are the ways in which you can take control of how we use your Personal Information:
When you register or send an enquiry through Horsemart, you will create an account on the site, against which we will store your basic details such as name, sex and location. On future visits, when logging in to your 'My Account' area, it is protected by your password and may only be accessed by you. You can manage the content and information in your Account at any time, by logging in to your "My Account". As part of the account creation process, you will also agree to our Terms and Conditions and can choose how we keep in contact with you. If you want to update your marketing preferences, you can do so at any time by logging into your account and updating your preferences.
You can also opt to use our Privacy Number service, whereby we will use a third party services called IOVOX
Communications and Promotions:
You can decide to update your preferences or unsubscribe from any marketing or promotional information that we may send to you by using the below methods:
When you access our website online, we store some information about you. This is generally anonymous and used for statistical purposes. However, Horsemart uses a specific cookie to work with Google Universal Analytics and help us to understand how logged in users interact with our site. We do this by utilising a User ID we store against every user and combining this with the Google Analytics stored information. The information we collect helps us to provide a better experience and allows us to understand how you use Horsemart to fulfil your goals.
You can however learn more about privacy at Google or choose to opt-out of this feature entirely by installing the Google Analytics Opt-out Browser Add-on.
Deleting your Personal Information:
You can remove any of the information that Horsemart stores about you, at any time, by logging in to your Horsemart account and choosing to ‘delete my account’.
If you would like to permanently delete your account and all information held on you (that isn’t legally required to be kept for legitimate business purposes), you can send an email to our Data Protection Officer (DPO) with the subject line "Permanently delete my information and account". Make sure to let us know who you are so we can identify the information to be permanently deleted.
Horsemart is committed to keeping your personal data safe and secure from unauthorised access to or unauthorised alterations, disclosure or destruction of information that we hold. We operate secure data networks protected by industry standard firewall and password protection. We have security measures in place to attempt to protect you to our fullest capability. To minimise any potential breach or misuse, only cleared employees have access to the Personal Information that you provide us.
Horsemart use third-party cloud service providers that provide hosting, data storage and other services pursuant to standard terms and conditions that may be nonnegotiable. These providers have informed us or the general public that they apply security measures they consider adequate for the protection of information within their system, or they have a general reputation for applying such measures. However, we will not be liable (to the fullest extent permitted by law) for any damages that may result from the misuse of any information, including Personal Data, by these companies.
Location based services:
In some instances we will use location information made available to us to provide you with items, products and services close to you and to improve the general experience we provide to you. In no case will we merge such information with any personally identifiable information. We will at no times be able to connect you personally in connection with the respective location. You may at any stage opt out of location tracking by updating your device settings.
There are two methods utilised for identifying your location, either using your devices IP address or by utilising GPS data that your mobile device, such as an iPhone, stores and shares.
For GPS services, we use ‘W3 Geolocation API’. As its use is a subject of privacy, we will only use this if you agree to it. Once opted-in, we will use this information to provide you with job offers close to you and to improve our Products and Services. In no case will we merge such information with any personally identifiable information. We will at no times be able to connect you personally in connection with the respective location. You may at any stage opt out of location tracking by updating your device settings.
When using Horsemart, you may also consent to push notifications, text messages, alerts, emails or other types of messages directly sent to you outside or inside of the website to your mobile device or desktop browser. If you declare your consent to receive such messages a device token will be generated, which will be associated with your device.
You have the following rights:
If you wish to exercise any of the above rights, please contact our DPO using the contact details set out below.
Third Party Privacy Practices
Horsemart may make links to other websites available to our customers where we feel there is a benefit or service that our customers may find useful. When you click on such links, you may leave our Site. In some instances, pages we operate may contain information provided by third-parties.
Who to contact about your Personal Information
The data controller responsible for your information is Horsemart.
If you have any questions about this policy or our use of your Personal Information you can email: [email protected] or write to the Data Protection Officer, Friday Media Group
80 East St, Brighton BN1 1NF.
If you do not think we are handling your Personal Information adequately, you have the right to lodge a complaint with the Information Commissioner's Office.
The Site is operated by Friday Media Group Ltd, registered in England. Registered number: 01874025. Registered address: Friday Media Group 80 East St, Brighton BN1 1NF