What your dashboard helps you do
Your My Business Dashboard gives you a clearer view of how your adverts are performing, so you can make better decisions about listing quality, visibility and buyer interest.
Manage listings
Review your active adverts, update details, refresh images and keep your listings accurate.
Track performance
Monitor listing views, leads and engagement to understand which adverts are generating interest.
Spot opportunities
Identify adverts that may need stronger images, clearer descriptions, updated details or extra visibility.
Boost visibility
Use Boost Credits and advert add-ons to help selected listings reach more buyers.
What your metrics mean
Your dashboard metrics help you understand how buyers are interacting with your adverts and where you may want to make improvements.
Reviewing performance regularly can help you see which adverts are attracting attention, which are generating enquiries and which may need updating.
Listing views
See how many people are viewing your adverts.
Leads
Track enquiries and buyer interest.
Engagement
Understand how buyers interact with your listings.
Listing views
Shows how many people are viewing your adverts. High views can suggest strong buyer interest, good visibility or demand for that type of listing.
Leads
Tracks buyer interest and enquiries, such as messages, email enquiries, phone clicks or other contact actions.
Engagement
Shows how buyers interact with your adverts. This can help you understand whether people are looking at photos, opening adverts or taking further action.
Improving underperforming adverts
Not every advert performs in the same way. If a listing is getting fewer views, leads or engagement than expected, small updates can often make it clearer and more useful for buyers.
Small updates can make weaker adverts more useful
Use your dashboard to spot adverts that may need clearer information, stronger images or better visibility.
Add missing details
Complete important fields and make sure the advert gives buyers enough information.
Refresh photos
Replace dark, unclear or outdated images with recent, well-lit photos.
Improve the description
Add specific, honest details about suitability, condition, experience, features or next steps.
Check price and availability
Make sure pricing, location and advert status are accurate.
Review category and title
Check that the advert sits in the right category and has a clear title.
Consider extra visibility
If the advert is accurate but needs more attention, consider using a Boost or add-on.
Using Boost Credits
Boost Credits can help selected adverts get more visibility by moving them back towards the top of search results.
Use Boost when an advert is accurate, well-presented and ready for more attention.
Promote selected adverts directly from your dashboard
Open Manage My Ads
Go to your account and review your active adverts.
Choose the advert to boost
Pick a listing that could benefit from extra visibility.
Click Boost
Use an available Boost Credit or choose an add-on to promote the advert.
Review performance
Check your dashboard afterwards to see how views, leads and engagement change.
This links dashboard action directly to a PRO benefit, helping you give strong adverts a little more attention when they need it.
Understanding buyer behaviour
Your dashboard can help you understand what buyers are paying attention to and where they may be losing interest.
Strong photo engagement
If buyers are viewing photos, make sure your image set is complete, clear and in a useful order.
Enquiries but no next step
If buyers enquire but don’t move forward, review whether the advert gives enough detail about suitability, condition, pricing or next steps.
Low engagement
If buyers are not interacting with the advert, check the first image, title, price and key details.
Repeated questions
If buyers keep asking the same thing, add that information to the advert description.
What stronger adverts usually have in common
Recent, honest and well-lit images.
Key information filled in properly.
Pricing that matches the advert and market.
Specific wording that helps suitable buyers self-select.
Sold, reserved, loaned, adopted or unavailable listings kept up to date.
Explore more Business Hub guides
Continue improving your Horsemart business presence with practical guides designed to help you create stronger listings, increase visibility and build trust with buyers.
Uploading your listings
Learn how to create accurate adverts, add useful details and keep listings up to date.
View guide →Improving your visibility
Learn how Boost, add-ons and stronger listing presentation can help more buyers discover your adverts.
View guide →Building your business profile
Create a stronger business presence so buyers understand who they are contacting and what you specialise in.
View guide →Start improving your advert performance today
Use your My Business Dashboard to review advert performance, spot opportunities, improve listing quality and keep your Horsemart adverts working harder for your business.
