What visibility means for your adverts
Visibility is about helping the right buyers find your adverts while they are searching, browsing and comparing options on Horsemart.
A listing that is accurate, complete and easy to understand is more likely to hold buyer attention once it is seen.
Appear in the right places
Choose the correct category, location and advert details so buyers can find your listing through search, filters and browsing.
Stand out while buyers compare
Use clear photos, useful titles and honest descriptions to help your advert make a stronger first impression.
Keep adverts fresh
Update price, availability, images and key details so buyers know the advert is current.
Use visibility tools
Boost Credits and add-ons can help selected adverts get more attention when they are ready to be seen by more buyers.
Search result position has dropped over time
Refresh visibility without creating a new advert
Using Boost Credits
Boost Credits help move selected adverts back towards the top of search results, giving them a fresh visibility push.
Use Boost when your advert is accurate, well-presented and ready for more attention.
Review the advert first
Check the title, photos, description, price, location and availability before boosting.
Choose the advert to boost
Pick a listing that could benefit from more visibility, such as a strong advert that has slowed down.
Apply your Boost Credit
Use an available Boost Credit or choose an add-on from your account.
Watch the results
Check your dashboard afterwards to see whether views, leads or engagement change.
When should you Boost an advert?
Boost works best when the advert is already clear, useful and ready for more buyer attention.
Before using a Boost Credit, make sure the advert gives buyers enough information to decide whether to enquire.
The advert is complete
Key details, photos, price, location and availability are all clear.
Performance has slowed
The advert had interest at first, but views or leads have dropped.
You want to refresh visibility
The listing is still relevant, but needs a fresh push in search results.
The advert is important to your business
You may want extra attention on a higher-value horse, horsebox, trailer, saddle, service or key business listing.
Photos are unclear
Poor images can reduce buyer confidence, even if more people see the advert.
Key details are missing
Buyers may not enquire if they cannot understand suitability, condition, price or location.
The advert is out of date
Update sold, reserved, loaned, adopted or unavailable listings before using visibility tools.
Improve listing quality before increasing visibility
More visibility works best when the listing itself is strong. Before using Boost, Promoted Ads or premium placements, check that buyers can quickly understand what is being advertised and whether it suits them.
Use strong images
Use recent, clear and honest images that show the horse, horsebox, trailer, saddle, tack, equipment or service properly.
Write a useful title
Make the title specific enough to help buyers understand the advert at a glance.
Add important details
Include the key information buyers need, such as suitability, condition, age, height, breed, payload, mileage, measurements or service details.
Review the description
Make sure the wording is clear, specific and honest.
Check price and location
Accurate pricing and location help buyers decide whether the advert is relevant.
Keep availability updated
Update the advert quickly if something is reserved, sold, loaned, adopted or no longer available.
Stand out in search results
Promoted Ads help selected adverts stand out in Horsemart search results, giving key listings a stronger presence while buyers are browsing and comparing options.
They are useful when you want to give an important horse, horsebox, trailer, saddle, service or business listing extra visibility.
Promote your advertHighlighted listing
Designed to stand out while buyers search and compare.
Track visibility in your dashboard
After improving or boosting an advert, use your My Business Dashboard to review whether buyer interest changes.
Look at performance over time rather than judging an advert from one single metric.
Listing views
Check whether more buyers are seeing the advert.
Leads
See whether extra visibility is turning into enquiries or contact actions.
Engagement
Review whether buyers are interacting with the advert once they find it.
Performance over time
Compare changes before and after updates, Boosts or add-ons.
Supporting note: If views rise but leads stay low, the advert may need better photos, clearer pricing or more useful information. If leads improve after a Boost, that advert may have been a good fit for extra visibility.
Explore more Business Hub guides
Continue improving your Horsemart business presence with practical guides designed to help you create stronger listings, understand performance and build trust with buyers.
Uploading your listings
Learn how to create accurate adverts, add useful details and keep listings up to date.
View guide →Understanding your dashboard
Understand listing views, leads, engagement metrics and dashboard insights so you can make better advertising decisions.
View guide →Building your business profile
Create a stronger business presence so buyers understand who they are contacting and what you specialise in.
View guide →Help more buyers discover your adverts
Use your dashboard, Boost Credits and stronger listing presentation to help more active buyers find, compare and enquire about your Horsemart adverts.
