Stock visibility
500–550
Monthly clicks
Spotlight Ads can help keep selected stock visible while buyers browse relevant Horsemart categories and subcategories.
Reach buyers while they are actively browsing
Spotlight Ads are native sponsored placements within Horsemart, helping your business appear in front of relevant buyers while they are searching, browsing and comparing adverts.
They are designed to feel part of the marketplace experience, giving your brand visibility without interrupting the buyer journey.
Built into the buyer journey
Advertising that feels like part of the marketplace
Spotlight Ads appear naturally within relevant Horsemart browsing pages, helping your business get noticed while buyers are already interested in a related category or product.
They are clearly marked as sponsored, while still feeling useful and relevant to the buyer.
Interactive preview
Select a feature to see why Spotlight Ads work.
Sponsored Spotlight
Native sponsored placement
Looks natural. Feels more relevant.
Your Spotlight sits within the marketplace experience rather than feeling like a separate banner. It is clearly marked as sponsored while still appearing naturally alongside relevant browsing activity.
Included with every Spotlight campaign
Flexible campaign targeting
Build your Spotlight campaign
Choose the marketplace sections and subcategories that best match your audience, then send buyers to the destination that supports your goal.
1
Choose your marketplace sections
Select every Horsemart section relevant to your audience.
Select as many marketplace sections as your campaign needs.
2
Choose relevant subcategories
Select example subcategories that match the buyers you want to reach.
These are example subcategories. The team can help confirm the most suitable options for your campaign.
3
Choose your destination
Pick where buyers should go after clicking your Spotlight.
Your campaign
PreviewYour campaign preview
Monthly spotlight views 1,000,000 Combined monthly views across selected spotlight sections
Selected marketplace sections
Horses 1,000,000
Categories Horses
Subcategories All Rounders
Destination Your website
Build your Spotlight campaign
Tell us who you want to reach and our team will recommend the most suitable placements.
Start your campaign →Figures are based on monthly section views. Final availability and campaign options can be confirmed by the Horsemart team.
Built around your business goals
How could Spotlights work for your business?
Spotlight Ads can support different goals, from selling stock to promoting products, building brand awareness or driving traffic to a campaign.
For dealers, sellers and equestrian businesses
Keep selected stock visible while buyers browse
Keep selected horses, horseboxes, trailers, saddles or services visible while buyers browse relevant Horsemart categories.
✓
Promote a key horse, horsebox, trailer, saddle, service or full business offering.
✓
Link buyers directly to your website, advert, Horsemart profile or enquiry page.
✓
Stay visible while buyers browse, compare and return to relevant listings.
Spotlight example
Sponsored Appears naturally within relevant Horsemart browsing pages
Flexible destinations
4
Destination options
Link to your website, a specific advert, your Horsemart business profile or a campaign page.
For equestrian brands and service providers
Promote products and services to active horse owners
Reach horse owners already looking at related areas of Horsemart, such as tack, equipment, horse care, transport or services.
Promote my product or service →Product or service example
Audience matched Presented to relevant horse owners and buyers
Product and service promotion
Native promotion within a relevant equestrian browsing journey
Spotlight Ads can help equestrian brands and service providers reach users while they are already browsing relevant Horsemart sections.
350–400 monthly clicks
For launches, campaigns and seasonal activity
Send buyers to a campaign, offer or launch page
Send buyers to a seasonal offer, launch page, event page, product feature or sponsored campaign.
✓
Promote a clear offer, campaign or event while it is live.
✓
Drive traffic to a product launch, campaign hub, booking page or enquiry form.
✓
Support wider marketing activity with extra on-site marketplace visibility.
Campaign or offer example
Campaign concept Send buyers to your offer, product page, event page or campaign hub
Seasonal offers Drive buyers to a limited-time campaign
Product launches Build awareness around something new
Event promotion Send buyers to booking or event pages
Sponsored campaigns Support a wider brand campaign
Special offers Promote a clear campaign CTA
Content features Send traffic to editorial or review pages
For wanted campaigns and lead generation
Source more stock, sellers or enquiries
Promote a buying service, wanted campaign, valuation page or enquiry form to users already active in the marketplace.
✓
Reach users who are already browsing horses, horseboxes, trailers, saddles, tack or services.
✓
Send traffic directly to a wanted page, valuation form, enquiry form or business page.
✓
Use category and subcategory targeting to keep the campaign relevant.
Wanted campaign example
Direct response Users click through to your enquiry or buying page
Targeted reach
A way to reach active marketplace users with a clear enquiry route
Spotlight Ads can support stock wanted campaigns, valuation pages, buying services and other lead-generation activity.
Targeted campaign reach
Flexible click destinations
Send buyers exactly where you want
Every Spotlight can link directly to the destination that best supports your campaign.
Your website
Send buyers to your business website, ecommerce store, service page or product landing page.
A specific advert
Promote a particular horse, horsebox, trailer, saddle, service or product listing.
Your business profile
Let buyers browse your adverts, learn about your business and contact you from one place.
A campaign page
Ideal for events, seasonal offers, sponsored campaigns, product launches or lead generation.
Not sure where buyers should land? We’ll help you choose the destination that best supports your campaign.
Start your campaign
Ready to launch your Spotlight?
Tell us about your business and who you want to reach. The Horsemart team can recommend the most suitable categories, subcategories, placement options and campaign destination.
FAQs
Everything you need to know
Can my Spotlight appear in multiple categories?
Yes. A campaign can run across multiple relevant Horsemart sections and subcategories.
Can I target specific subcategories?
Yes. Spotlight Ads can be planned around relevant listing subcategories so your campaign appears in front of a more relevant audience.
Can I target by county?
No. For this Horsemart version, the campaign focuses on marketplace categories and subcategories rather than county targeting.
Where can my Spotlight link to?
It can link to your website, a specific advert, your Horsemart business profile, an event page, a campaign page or another suitable destination.
Can the campaign be updated after it goes live?
Campaign details can be reviewed if your message, destination or business objective changes.
Do I need finished artwork?
You can speak to the team about the assets you already have and the support available for preparing your Spotlight. The Horsemart team can design banners or work with supplied creative.
Enquire
Interested in a Spotlight?
Leave your details and a member of the Horsemart team will get in touch to discuss the most suitable Spotlight opportunities for your business.
No obligation
Personal recommendations
Flexible category and subcategory targeting
Support with campaign destinations and creative
Supporting horse dealers, horsebox and trailer businesses, equestrian brands, service providers and campaign partners across Horsemart.
Where?
Wedding Collection available in:
