Selected Irish dealers can trial Horsemart with support from the team, giving you a simple way to test UK buyer interest before committing to a paid package.
Your account is ready to use. Log in with the details emailed to you, update your business profile and start adding your first horses so British buyers can see your stock.
Built for dealers, producers, sales yards and equestrian businesses with regular horses to sell.
Why this programme?
Irish horses. British buyers. One trusted marketplace.
Irish horses have a strong reputation with British buyers, but many buyers only see the stock available on the platforms they already use. Horsemart gives Irish dealers another route into that market, helping your adverts reach people actively browsing for their next horse or pony.
Whether you sell competition horses, all-rounders, cobs, hunters, ponies or youngstock, this programme is designed to help you test Horsemart as an extra sales channel.
Reach buyers searching from across the UK
Promote multiple horses or ponies in one place
Send buyers to clear, professional adverts
Reduce reliance on Facebook enquiries
Get support from the Horsemart team
Build visibility before moving into a paid package
Stock you can list
What kind of horses can you list?
You can use Horsemart to advertise a wide range of horses and ponies to British buyers.
Trial access
What’s included?
Your Irish Dealer Access Programme account is already set up. During your trial, you can use Horsemart to add your stock, test UK buyer interest and see how the platform works for your business.
Your login details have been emailed to you. Once you are logged in, you can update your profile, add your first horse advert and use the features included in your trial.
Trial access to Horsemart
Test the platform and see whether it works for your business before moving into a paid package.
Support getting listings live
Get help with the first steps so your horses can be added and seen by buyers.
Promote multiple horses
Add horses, ponies or youngstock so buyers can see more of what you have available.
Listing guidance
Get pointers on advert detail, photos and videos to help buyers make better enquiries.
Reach a UK audience
Put your Irish stock in front of British buyers already browsing for horses and ponies.
Discuss PRO Business later
Once you have tested Horsemart, the team can talk through whether PRO Business is right for you.
This is designed to help you get your stock live, test buyer interest and see whether Horsemart is a good fit for your business.
UK buyer interest
Why reach British buyers?
Many British buyers are willing to look beyond their local area when the right horse or pony comes up. For Irish dealers, that creates an opportunity to put quality horses in front of buyers who may already be open to travelling or arranging transport.
British buyers often want to know
Give them the details they need before they travel or enquire.
What the horse is like to ride and handle
Whether videos are available
Whether the horse can be vetted
Where the horse is based
Whether transport can be discussed
What experience level the horse suits
Whether the advert gives enough detail to make an enquiry worthwhile
How it works
How to get started
Your account has already been created. Use the login details emailed to you to access your account, update your profile and start adding your first listings.
Log in to your account
Use the username and temporary password sent to you by email.
Change your password
Update your password so your account is secure before you start adding listings.
Update your business profile
Add your business name, location, contact details and a short description so buyers know who they are enquiring with.
Add your first horse listing
Use your existing advert copy, photos and videos to get your first horse live.
Make use of your trial features
Your trial includes unlimited adverts, daily auto boost, 1 featured advert, a Performance Dashboard, business profile and account manager support.
Review your trial
Once you have tested Horsemart, your account manager can talk through how it has gone and the best next step for your business.
Listing best practice
Make your listings work harder
British buyers are more likely to enquire when an advert gives them the details they need upfront. A clear listing can help reduce wasted enquiries and make your horses easier to trust from a distance.
Strong adverts should include:
Clear age, height, type and breeding where relevant
Honest temperament and suitability
Good conformation photos
Ridden videos where possible
Location in Ireland
Price clarity
Vetting information
Transport notes if available
A clear contact route
After your trial
Want to keep your horses visible long term?
The trial gives you time to test Horsemart first, get your listings live and see whether the platform works for your business. If you have horses to promote regularly, PRO Business can help you keep your adverts visible and manage your presence more effectively after the trial.
PRO Business is built for equestrian sellers who want better value when listing regularly, with access to business tools, branding and lower ad costs as you add more stock. Once your listings are live, your account manager can talk through whether PRO Business is the right next step.
For regular horse and pony sellers
Suited to dealers who need a longer-term way to advertise multiple listings.
Cheaper ads as you list more
Access a price-per-ad model, with rates reducing as your listing volume increases.
1 ad and 1 boost credit included
PRO Business includes 1 ad and 1 boost credit each month to help you get started.
PRO Business branding
Give buyers a more professional first impression with PRO Business branding.
25% off ad enhancements
Save on extras such as boosts and featured placements when you want more visibility.
My Business Dashboard
Track ad performance, views, leads and engagement so you can see what is working.
Irish Dealer Access Programme FAQs
Quick answers to common questions about using your Horsemart account and reaching British horse buyers.
Is my account already set up? +
Yes. Your Horsemart account has been set up as part of the Irish Dealer Access Programme. Your login details will have been emailed to you.
Where do I find my login details? +
Your username and temporary password will have been sent to you by email. Once you log in, you should change your password before adding listings.
Who is this programme for? +
It is for Irish horse dealers, pony dealers, producers, sales yards and equestrian businesses with regular horses or ponies to sell.
Can I advertise more than one horse? +
Yes. The programme is designed for sellers with regular or multiple listings, so you can test Horsemart properly.
Do I need to create new adverts? +
No. You can usually use your existing advert copy, photos and videos, although we may suggest improvements to help your listings perform better.
Can British buyers contact me directly? +
Yes. Your listings should give buyers a clear way to enquire, helping you speak directly with interested buyers.
What happens after the trial? +
Your account manager can review your activity with you and talk through the best next step. If Horsemart is working well for your business, PRO Business may be a good option.
Can I apply if I sell horseboxes or trailers? +
This programme is mainly focused on Irish horse and pony sellers. If you regularly sell specialist equestrian vehicles or trailers, you can still speak to the Horsemart team about whether Horsemart is suitable.
Ready to reach British buyers?
Start listing your horses on Horsemart
Your account is ready to use. Log in with the details emailed to you, update your business profile and add your first horses so British buyers can start seeing your stock.
