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Horsebox Advertising & Marketing Campaigns

Promote your horsebox business with Horsemart through reels, editorial, email, website placements and measurable campaigns reaching equestrian buyers.

Horsebox advertising that puts your brand in front of buyers

From launching a new model to promoting available stock, the right content helps potential customers understand what makes your horseboxes different.

Horsemart creates tailored campaigns for horsebox manufacturers, coachbuilders, converters and dealers. We combine engaging video, editorial content, targeted email activity, website exposure and paid promotion to help your business reach an active equestrian audience.

Current campaign results

Campaign performance so far

In just three weeks, our horsebox content has reached hundreds of thousands of equestrian buyers and generated strong engagement for the businesses featured.

500k+

Total campaign reach in the first three weeks

100k+

Reach generated by one horsebox reel

30k+

Engagements across campaign activity

Direct enquiries

Generated for featured businesses

These early results show the appetite for useful, engaging horsebox content and the opportunity for manufacturers and dealers to reach a highly relevant equestrian audience.
Why horsebox content matters

Horsebox marketing needs more than a standard advert

Choosing a horsebox is a considered decision. Buyers want to understand exactly what they are investing in before they make contact.

Give buyers the full picture

A Horsemart campaign gives your business the space to show the details that matter, rather than trying to fit everything into one advert.

Whether you are introducing a new model, showcasing available stock, promoting a bespoke build or strengthening your reputation, we turn your key messages into useful, visual content and distribute it across the channels best suited to your campaign.

What buyers want to compare

✓ Layouts
✓ Weight
✓ Build quality
✓ Storage
✓ Living areas
✓ Safety features
✓ Finish
✓ Aftercare

The result is more than a one-off advert. It is a coordinated story that helps buyers discover your business, understand what you offer and take the next step.

Discuss your horsebox campaign
Campaign options

What can a Horsemart horsebox campaign include?

Every campaign can be shaped around your business, audience, budget and commercial objective.

1

Reels and social video

Bring your horseboxes to life through short-form video.

Showcase walkarounds, interiors, features, builds and handovers across Instagram, Facebook, TikTok and YouTube.

2

Sponsored editorial

Give potential customers more detail about your business.

Content can include model spotlights, company profiles, interviews, buying guides and behind-the-scenes features.

3

Targeted email promotion

Reach Horsemart’s engaged equestrian email audience.

Promote a model, available stock, campaign page or website through dedicated and themed email activity.

4

Horsemart website exposure

Increase visibility across relevant areas of Horsemart.

Options can include display advertising, spotlight placements and direct links to your listings or website.

5

Dedicated campaign pages

Bring your campaign content together in one place.

Combine video, editorial, photography, model information and clear calls to action on a dedicated page.

6

Paid social amplification

Extend the reach of your strongest campaign content.

Paid promotion can help your reels and campaign messages reach more relevant potential customers.

7

Competitions and lead generation

Encourage engagement and capture audience interest.

A tailored competition or lead-generation activity can support your wider campaign objective.

8

Performance reporting

Understand how your campaign performed.

Reporting can cover reach, video performance, engagement, clicks, email results, traffic and attributable enquiries.

Built around your goals

Campaigns built around your objective

Your activity does not have to fit a fixed template. We can shape your campaign around the commercial job you need it to do.

How it works

One objective. A tailored route to reach buyers.

1 Your objective

Tell us what your business needs the campaign to achieve.

3 Buyer action

Drive discovery, interest, website visits and enquiries.

1

Launch a new horsebox or range

Introduce a new model through video, editorial, email and website promotion, giving buyers more opportunities to discover it.

2

Promote available stock

Create timely model tours and stock highlights with direct links to listings, your website or an enquiry page.

3

Build confidence in your business

Show the people, experience and workmanship behind your brand through interviews, workshop footage and customer stories.

4

Explain what makes you different

Communicate your layouts, build methods, practical features, customisation options and after-sales support.

5

Support an event or show appearance

Promote where customers can find you and create content before, during and after the event to extend its value.

6

Generate more enquiries

Build a clear journey from social content or email to a model page, listing, website or direct contact form.

Current campaign performance

Strong results in just three weeks

Our current horsebox campaign has generated more than 500,000 in total reach during its first three weeks, demonstrating the level of interest in useful, engaging horsebox content.

Campaign results so far

500k+

Total reach in the first three weeks

100k+

Reach generated by one horsebox reel

30k+

Engagements across campaign activity

Activity across the campaign has produced likes, comments, shares, tags and other interactions from the Horsemart audience.

Featured businesses have also received direct enquiries from people who have seen the content.

These are live campaign results and may continue to increase as further activity is published.

More than views and likes

The campaign has helped featured businesses reach relevant equestrian audiences and generate direct interest in their horseboxes.

Horsebox businesses we have featured

We have created horsebox content for manufacturers, coachbuilders and dealers across the industry.

What the audience said

The campaign sparked comments, shares and genuine interest from riders imagining these horseboxes as their own.

“Best marketing I’ve seen 😂”

“Nicer than my house”

“Wow, this is amazing. Who needs a house when you can have a mobile one with your horse?”

“The dream 😍”

Watch our recent work

See the content behind the results

Our horsebox reels give viewers a proper look inside each vehicle, highlight the features that make it different and encourage genuine conversation from potential buyers.

Watch a selection of the horsebox businesses and models we have featured.

STX-UK

Complete horsebox model tour

More than 100k reach

Whittaker Coachbuilders

Luxury horsebox walkthrough

Strong audience engagement

I.C.E Horseboxes

Interior and feature tour

Part of our 500k+ campaign reach
Why Horsemart?

Why promote your horsebox business with Horsemart?

Reach riders, owners and buyers through Horsemart’s website, email, social and content channels.

650k+

Monthly content views across Meta, YouTube, TikTok and Horsemart

30k+

Targeted email subscribers from an engaged horse-owner audience

69k+

Social followers watching, sharing and engaging with our content

225k+

Active users researching horses, products and equipment each month

More ways to show buyers what makes you different

A tailored campaign helps your business reach the right people and communicate the details that influence their decision.

1

Reach a relevant equestrian audience

Put your content in front of riders and owners who understand horse transport and appreciate the features being shown.

2

Make your horseboxes easier to explore

Use video, photography and editorial to show layouts, living spaces, storage and practical details clearly.

3

Stay visible across several channels

Reach people through reels, email, editorial and campaign pages rather than relying on one standalone advert.

4

Build useful content assets

Campaign footage and editorial can continue supporting your business after the initial activity has been published.

5

Understand what generated interest

Reporting helps identify which content, features and channels attracted the strongest response.

6

Turn interest into enquiries

Give viewers a clear route from campaign content to your models, listings, website or contact form.

Keep the momentum going

Turn campaign attention into ongoing visibility

A horsebox campaign can create a focused burst of attention around a launch, model, offer, event or business story.

PRO Business helps you stay visible between larger campaigns by giving buyers an established business profile, live stock to explore and clear routes to enquire. You can also track advert performance and promote listings more cost-effectively.

Campaign activity Creates attention around your business
PRO Business Keeps your stock visible between campaigns

Always-on visibility for regular sellers

Keep your horseboxes in front of buyers while gaining better value from your ongoing advertising.

£15 / month

Plus additional adverts from as little as £3 each.

✓ One advert included
✓ One Boost Credit
✓ PRO Business branding
✓ Performance dashboard
✓ 25% off add-ons
✓ Account management

The more adverts you place, the lower your price per advert can become.

Explore PRO Business
From idea to campaign

How your campaign comes together

We work with you to turn your objective into a coordinated campaign, with the right story, content and channels behind it.

1

Define the objective

Tell us what you are promoting and what you want to achieve, from awareness and website traffic to enquiries, launches and events.

2

Choose the campaign story

We identify the features, expertise and information most likely to interest and help potential buyers.

3

Plan the content and channels

We agree the right combination of video, editorial, email, website placements, paid activity and supporting assets.

4

Create and release the campaign

Content is produced and published in a coordinated sequence, creating repeated visibility rather than relying on one post.

5

Review the response

We report on the agreed metrics and review what attracted attention, generated interaction and encouraged action.

Your questions answered

Frequently asked questions

Find out more about who can take part, how content is created and what you can expect from a Horsemart horsebox campaign.

Which horsebox businesses can take part?

Campaigns can be created for manufacturers, coachbuilders, converters, dealers and other relevant horsebox businesses.

Activity can focus on your company, a particular model, a wider range, available stock or a specific service.

Do we need to supply finished video content?

Not necessarily. Depending on the agreed package and your location, campaigns can use your existing assets or include filming and editing.

We will establish what content and access are needed during the campaign-planning stage.

Can the campaign link directly to our website or listings?

Yes. Social content, emails, editorial features and campaign pages can include direct links to the most relevant website, listing or enquiry destination.

Can we choose individual advertising options?

Yes. Some businesses may only need editorial, email, video or display activity, while others may benefit from a wider campaign combining several channels.

We can recommend a suitable mix based on your objective, audience and available budget.

Can one campaign feature several models?

Yes. A campaign can focus on one new launch, a wider product range, dealer stock or a theme that brings together several suitable horseboxes.

How will campaign performance be measured?

Depending on the agreed activity, reporting can include reach, video performance, engagement, clicks, email results and website traffic.

Where suitable tracking is available, reporting may also include attributable enquiries and other actions generated by the campaign.

Still have a question?

Tell us what you are looking to promote and our team can talk you through the most suitable campaign options.

Speak to the team
Ready to promote your horseboxes?

Give your horsebox business more than a moment of attention

Whether you are launching a new model, promoting available stock, filling your order book or introducing your business to a wider audience, Horsemart can create a campaign around it.

Interested? Leave your details below and a member of our team will get in touch to talk through the opportunities.

Interested in a Horsemart campaign?

Tell us who you are and we'll get in touch to find out more about what you'd like to promote.

 

Looking for other ways to advertise with Horsemart?

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Where?
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