As an equestrian photographer with over a decade’s experience, and as someone who has bought and sold numerous horses of my own, I have learnt over the years what really works when advertising horses. First impressions matter, and when scrolling through dozens of 'Horses For Sale' adverts, your images are what will make the user stop and read your advert. Using the right photos will not only maximise your potential buyers, but also help rule out time wasters.