A new logo for NEW!

New Equine Wear (NEW), famous for its remarkable protective equine boots, has recently revealed its new logo, which is fresh, bright and colourful. The new logo replaces the well known monochrome logo of sixteen years, and features a strong font and striped detail in the colours of orange, purple and lime. This logo will appear on all NEW’s publicity and product branding.

“Our previous logo was very well known, but we felt that it was time for an update, and we really wanted to inject a bit of colour into our branding,” says Richard Balfry from NEW.

“We think our new NEW logo will become as iconic as the previous one in time, and we look forward to seeing it on boots protecting horses’ legs for a long time to come.”

Whilst the logo may have changed, the company’s range of UK made equine leg protection and accessories remain as strong and reliable as ever. For more information on New Equine Wear, see  www.newequinewear.co.uk or call 01172 303700.